| News/
Monster Takes to the
Track
Monster to Sponsor the #92 NASCAR Busch Series Racecar
Team with Current First-Place Ranked Driver Todd Bodine
MAYNARD, Mass. – June 5, 2003 –
Monster®, the leading global online careers property and
flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST),
today announced a partnership with Herzog Jackson Motorsports,
which fields the #92 Chevrolet Monte Carlo in the NASCAR Busch
Series. Monster's agreement with Herzog Jackson Motorsports
marks the first time that Monster has partnered with a NASCAR-level
racing team to broaden in scope its marketing and target audience
reach.
More than 75 million Americans identify themselves
as NASCAR fans, making it an ideal sport to promote the Monster
brand. The #92 Chevrolet Monte Carlo, driven by Todd Bodine,
will have a full Monster paint scheme and labeling. Earlier
this year, Monster launched its new Skilled and Hourly initiative
to provide jobs for every type of worker, from food service
and healthcare, to retail and manufacturing. Being in front
of the expansive NASCAR fan base will allow Monster to deliver
its message that “Monster Works for Everyone”.
“Monster is excited to be partnering
with Herzog Jackson Motorsports and the #92 NASCAR Busch Series
car driven by Todd Bodine. This is our first ever racing marketing
program at the elite NASCAR level, and we are proud to be
associated with a first-place team of such a high caliber,”
said Carole Johnson, senior vice president of Marketing at
Monster. “Monster is a brand that reaches all consumers
and job seekers at every stage of their career, and we are
looking forward to getting our brand out in front of car racing
fans nationwide.”
"We welcome Monster’s sponsorship
and look forward to working with them in this new marketing
partnership," said team co-owner Randy Herzog. "Todd
Bodine is going into these races in first-place, and we look
forward to pushing the #92 Chevrolet Monte Carlo toward continued
top finishes. We hope this will be a great experience for
Monster and look forward to providing them a positive return
and feedback for their brand.”
Co-owned by Baseball Hall of Famer Reggie
Jackson and the Herzog family, the team has dominated the
Busch Series circuit this year. Currently, the team is ranked
first in the 2003 NASCAR Busch Series driver points standings,
76 points ahead of second place. The Herzog Jackson Motorsports
team has an impressive record with one win, six top-five finishes,
and nine top-10 finishes in 14 events of the 2003 season.
The Monster car is scheduled to participate
in three upcoming Busch Series races:
- June 7th in Nashville, TN in the Trace
Adkins Chrome 300 race to be broadcast live on FX at 7:30
p.m. EST
- June 14th in Sparta, KY in the Meijer
300 race to be broadcast live on FX at 7:30 p.m. EST
- June 29th in Milwaukee, WI in the GNC 250
race to be broadcast live at 2:00 p.m. EST
About Monster
Monster,
headquartered in Maynard, Mass., is the leading global careers
website, recording over 49.5 million unique visits during
the month of April 2003 according to independent research
conducted by I/PRO. Monster connects the most progressive
companies with the most qualified career-minded individuals,
offering innovative technology and superior services that
give them more control over the recruiting process. The Monster
global network consists of local content and language sites
in the United States, United Kingdom, Australia, Canada, the
Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France,
Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy,
Sweden, Norway, Denmark, Switzerland, and Finland. Monster
is the official online career management services sponsor
of the 2004 U.S. Olympic Team. More information about Monster
is available at www.monster.com or by calling 1-800-MONSTER.
About Monster Worldwide
Founded in 1967, Monster Worldwide, Inc. (formerly TMP Worldwide
Inc.) is the online recruitment leader and the parent company
of Monster, the leading global careers website. Headquartered
in New York with approximately 4,500 employees in 19 countries,
Monster Worldwide is also the world's largest Recruitment
Advertising agency network, the world's largest Yellow Pages
advertising agency and a provider of direct marketing services.
The Company's clients include more than 90 of the Fortune
100 and more than 490 of the Fortune 500 companies. Monster
Worldwide (Nasdaq: MNST) is a member of the S&P 500 Index.
More information about Monster Worldwide
is available at www.monsterworldwide.com.
Special Note: Safe Harbor Statement Under
the Private Securities Litigation Reform Act of 1995: Except
for historical information contained herein, the statements
made in this release constitute forward-looking statements
within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements involve certain risks and
uncertainties, including statements regarding the company's
strategic direction, prospects and future results. Certain
factors, including factors outside of our control, may cause
actual results to differ materially from those contained in
the forward- looking statements, including economic and other
conditions in the markets in which we operate, risks associated
with acquisitions, competition, seasonality and the other
risks discussed in our Form 10-K and our other filings made
with the Securities and Exchange Commission, which discussions
are incorporated in this release by reference. |
